Kanye Is Neither Created Nor Destroyed — He Just Changes Form - Netflix Tudum

  • Culture

    Kanye Is Neither Created Nor Destroyed — He Just Changes Form

    All the iterations of Kanye are still Kanye.

    By Naima Cochrane
    March 16, 2022

I miss the old Kanye, straight from the ’Go Kanye Chop up the soul Kanye, set on his goals Kanye I hate the new Kanye, the bad mood Kanye The always rude Kanye, spaz in the news Kanye I miss the sweet Kanye, chop up the beats Kanye I gotta to say at that time I’d like to meet Kanye See I invented Kanye, it wasn’t any Kanyes And now I look and look around and there’s so many Kanyes I used to love Kanye, I used to love Kanye —from “I Love Kanye” song by Ye

 “You might say you miss the old Kanye,” Coodie Simmons offers in an understanding tone to viewers at the beginning of jeen-yuhs, Episode 1. Indeed, “old Kanye” is a refrain echoed continuously for roughly the last decade, by casual fans and superfans alike, referring to the young, boisterous, brash, seemingly unstoppable creative force that was Kanye West in the ’00s. 

What Coodie and co-director Chike illustrate in jeen-yuhs — the docu-trilogy covering Kanye’s career through the themes of “Vision” (Episode 1), “Purpose” (Episode 2) and “Awakening” (Episode 3) — is that the elements of Kanye that drew fans to him when he was a pink polo shirt and Louis Vuitton backpack among jerseys and platinum chains are the same elements that now sometimes give those same fans pause: His belief in himself, his belief in his vision and his single-minded focus on whatever is burning in his heart at the moment. 

Scientific law says the amount of energy in the universe has always been the same; it can neither be created nor destroyed — it just changes form. jeen-yuhs argues that the same is true of Kanye’s universe: The go getter from Chicago never went away. The mission targets simply changed. The same passion and enthusiasm he used to describe his plans for his career early on powered his Twitter rants years later. 

Kanye’s superpower is that he’s impossible to ignore, a by-product of his own self-belief.

There couldn’t have been a more fitting debut single for Kanye than 2003’s “Through the Wire.” It’s a stark snapshot of everything about him: taking a career-stalling accident, turning it into a hit song, rapping through a jaw that was literally wired shut and figuring out a video concept (shot and edited when the label wouldn’t open his album budget). I’m going to guess the words stubborn, impatient and hard-headed were used by Kanye’s mom Dr. Donda West a lot when he was growing up. (I recognize only-child determination when I see it, but it’s a rare drive that inspires that kind of resourcefulness.) “No” and “later” simply weren’t options, and, as a result, the world got College Dropout, Kanye’s widely beloved debut album. In the perilous entertainment industry, ignoring no’s and refusing to wait can be the difference between success and obscurity. As a general life practice, however, it’s chaos. This is the thermodynamics of Kanye.

Kanye’s superpower is that he’s impossible to ignore, a by-product of his own self-belief. As a global artist with limitless platforms from which to influence public opinion, politics and faith, that can be concerning. As a young producer determined to be recognized as one of the greatest rappers in the game, Kanye turned hustle and determination into stratospheric success. jeen-yuhs reminds us of the raw, pure form of Kanye’s hustle and confidence. His internal battery of spirit was charged up by Donda West, who nurtured his ideas, supported his talents and committed his rhymes from middle school to memory. All of Kanye’s artwork went on the refrigerator at home — why wouldn’t he expect the world to have the same regard for his ideas? Fortunately, through most of his career, he’s been one of the rare cases where ego and talent are in sync.

Coodie’s footage from 2002 on shows Kanye’s belief in Kanye. Early in his career, that looks like playing his music for every rapper and fellow producer he knows, convincing them to give him a feature, give him studio time and advocate for him with A&Rs and label brass — to spread the word that he’s as good a rapper as he is a producer, if not better. It looks like putting folks on notice, some to their amusement, that he’s documentary-worthy. “It’s a little narcissistic,” he admits, “but fuck it.”  

Later, Kanye evangelism looks like more elaborate visuals, more conceptual live productions, bigger ideas, disruptive on-camera moments and questionable social and political commentary. The new Kanye evangelists look much different than the artists and producers he was playing music for in the beginning. But the intensity never subsides. Once Kanye’s respected as a producer, he aspires to be an elite rapper. Once he’s an elite rapper, he wants in on the fashion world. With every milestone he hits, there’s immediately another door to kick down because the gatekeepers aren’t already inviting him in. Kanye has spent his entire career with an underdog mindset. 

What he’s worked for his entire life, not just career, is affirmation for people to touch and agree that he’s a genius.

jeen-yuhs doesn’t attempt to pass judgment or provide answers about Kanye’s more polarizing moves, but it does leave room to interpret them as misdirected energy — possibly thrown out of alignment by the loss of his mother, by living with bipolar disorder or both. A big takeaway is that, in the spirit of true evangelism, Kanye really does believe that realizing his visions - getting out his dreams - is for the betterment of everyone. From Chicago to the rap game to the fashion game to the world. He built his brand around it — it’s part of his urgency.

Kanye West is not a figure who inspires ambivalence. You’re going to have a definitive feeling about him, about his art, about his opinions, his (public) life — whether positive, negative or some tangled combination of the two. What he’s worked for his entire life, not just career, is affirmation for people to touch and agree that he’s a genius. That he’s a great. That he sits among the Steve Jobs and Walt Disneys, people whose innovation broke beyond their industries and changed culture on the whole. jeen-yuhs won’t convert the nonbeliever, but it will provide insight. It may even provide reconciliation for those who were with Kanye from the beginning and haven’t known what to make of the last several years, much like Coodie himself, through the realization that all the iterations of Kanye are still Kanye.

All About jeen-yuhs: A Kanye Trilogy

  • Culture
    ‘jeen-yuhs’ Will Make You Miss the Old Kanye
    But it will also make you reflect on what, exactly, has changed.
    By Max Cea
    March 10, 2022
  • Culture
    Filmmakers, professors and industry professionals weigh in.
    By Maria Sherman
    March 2, 2022
  • Guide
    From rugby shirts to bucket hats, it’s peak Ye2K fashion.
    By Peter A. Berry
    Feb. 24, 2022
  • Culture
    The retainer may have you so appalled, but it’s a window into the source of Kanye West’s power.
    By H. Drew Blackburn
    Feb. 17, 2022
  • Music
    An update on the lives of Kanye West’s album and its key players.
    By H. Drew Blackburn
    Feb. 17, 2022
  • Culture
    How a public access show captured Chicago’s underground hip-hop scene.
    By Phillipe Thao
    Feb. 12, 2022
  • Trailer
    The three-week documentary event begins Feb. 16.
    By Ashley Reese
    Feb. 4, 2022

Shop jeen-yuhs: A Kanye Trilogy

GO TO NETFLIX SHOP

Discover More Culture

  • Culture
    Shannon Tindle unpacks what has made the animated film’s Ken Sato so beloved.
    By Miranda Tsang
    Jan. 17, 2025
  • Culture
    ‘Bridgerton’ Season 2 is full of slow-burn moments that will heat up the coldest of hearts.
    By Nichole Perkins
    May 13, 2024
  • Culture
    How a taste for luxury changed Regency England and the world.
    By Tracy E. Robey
    March 5, 2024
  • Culture
    More insight into Season 2’s emotional moments.
    By Ariana Romero
    March 5, 2024
  • Culture
    With Windfall, the director found darkness in a sunny California estate.
    By Max Cea
    March 5, 2024
  • Culture
    The swag is palpable.
    By Aramide Tinubu
    March 5, 2024
  • Culture
    These two have had each other’s backs for awhile now. 
    By Erin Corbett
    Oct. 11, 2023
  • Culture
    Mundy goes deep on what he wanted to say in the finale.
    By Max Cea
    May 3, 2022

Related Videos

  • Press Play
    Watch the genius behind the classic song.
    March 8, 2022
    2:34
  • Press Play
    Never-before-heard stories of Kanye West’s journey towards genius.
    March 7, 2022
    10:57
  • Press Play
    There was always something different about Kanye.
    March 2, 2022
    0:40
  • Press Play
    Kanye would like to congratulate his Mom for doing a good job on him.
    March 1, 2022
    0:58
  • Press Play
    We know Kanye West, Kanye, & Ye, now you'll know his retainer.
    Feb. 21, 2022
    1:14
  • Press Play
    Teaser | jeen - yuhs: A Kanye Trilogy
    Feb. 8, 2022
    0:53

Latest News

  • News
    Man on Fire Is Bringing the Heat to Netflix
    May 1
    Headshot of Yahya Abdul-Mateen ll

Popular Now

  • News
    Plus: Viewers choose new series Unchosen, and Running Point Season 2 is nothing but net. 
    By Ananda Dillon and Ashley Lee
    April 28
  • News
    The Battle for the Fans results are in. Celebrate with performances of “Soda Pop” and “How It’s Done.”
    By Olivia Harrison
    April 28
  • New on Netflix
    Stream Apex, Stranger Things: Tales From ’85, plus new seasons of BEEF, Running Point, and more.
    By Ashley Lee
    March 31
  • Casting Call
    Kate Hudson leads another all-star team, including some appearances from real-life LA legends. 
    By Brookie McIlvaine
    April 23