Deep Dive
Sold Out on You: What to Know About the Small-Town K-Series
Insomnia sends this sleepy romance into overdrive.
By Krutika Mallikarjuna
June 5, 2026
K-Drama Sold Out on You: Cast, Plot, Where to Stream - Netflix Tudum
When an insomniac home shopping network host heads to a tiny village to make a business deal that will catapult her to success, she finds herself repeatedly clashing with a secretive farmer who’s obsessed with perfection. As the odd couple meet at all hours of the day and night (shout-out to irregular circadian rhythms), their initial tension evolves into a dreamy but complicated romance thanks to hidden agendas on all sides. Directed by Ahn Jong-yeon (Seoul Busters), the 12-episode series Sold Out on You stars Ahn Hyo-seop, known for his role as the voice of Jinu in KPop Demon Hunters, and Chae Won-been.
When will Sold Out on You be released?
Why should you watch Sold Out on You?
You’ll like this show if …
- You liked Business Proposal featuring Sold Out on You star Ahn Hyo-seop.
- You loved Goh Doo-shim in Our Blues.
- You enjoyed the city-gal-meets-country-boy vibes of My Husband, Mr. Oh!
- You’re a big fan of swoonworthy TV shows — you’ll watch anything from Fleabag to One Day and everything in between.
Who’s in the cast of Sold Out on You?
- Ahn Hyo-seop (Business Proposal) as Matthew “Quail” Lee
- Chae Won-been (Doubt) as Dam Ye-jin
- Kim Bum (Ghost Doctor) as Eric Seo
- Goh Doo-shim (Our Blues) as Song Hak-daek
What happens in Sold Out on You?
Dam Ye-jin (Chae) is a rising star at HIT Homeshopping. The charming TV host frequently sells out the products she features, often sacrificing her sleep and well-being to be the best. With 1 trillion won in sales under her belt, she’s up for a major promotion at work, which will allow her to headline a prime weekend broadcast spot. There’s just one catch: to secure the weekend show, she needs to convince the owner of a raw cosmetic materials company to re-sign their contract with HIT, which would grant the network exclusive rights to sell their miracle skincare product.
Determined to come out on top, Ye-jin heads to Deokpung Village, the only place in Korea where the white-flowered uri mushroom — a key ingredient in the viral face cream — is grown. While tracking down the elusive owner of the company, she runs into Matthew Lee (Ahn), the obstinate farmer who cultivates the mushrooms with a keen eye for detail that Ye-jin appreciates. While she hopes that Matthew will help her locate his boss, he’s annoyed with the constant interruptions to his workday and gives her the runaround. But when he realizes that Ye-jin is the only person he’s ever met that works as hard as he does, Matthew’s annoyance slowly turns into respect — and then some.
K-Dramas Featuring K-Pop Idols to Stream Now
Related Tags
Shop Sold Out on You
Discover More Deep Dive
Netflix’s most notorious bachelor is getting serious about finding love.
A new group of couples are now playing house with a trial spouse.
Joe Locke, Kit Connor, and more dish on growing up with the beloved franchise.
In a powerful monologue, Yasmin Finny gives voice to LGBTQIA+ Pride.
In this series, a young woman grieving her sister receives a surprising gift.
Hear from the lead actors about their characters’ fates.
The coming-of-age drama takes place during the 1986 FIFA World Cup.
Discover More Romance
Jessica Alba and more stars join the cast of the Brett Haley film.
Love, land, and a mystery — let’s unpack the romantic Western drama.
The Western starring Minka Kelly and Josh Duhamel will return this summer.
Plus: Swapped hits a major milestone, and The Hawk swings to a strong debut.
Mix and match these films and shows for your in-flight entertainment.
Josh Duhamel and Minka Kelly tease their characters’ reunion on July 23.
Stay tuned to Tudum for everything you need to know about Daniel Roher’s film.
Get a first look at the behind-the-scenes special.
