In ‘Bad Vegan,’ Promises of Dog Immortality Led to Disaster - Netflix Tudum

  • Explainer

    In Bad Vegan, Promises of Dog Immortality Led to Disaster 

    No, it’s not possible to make your pets immortal. But it’s easy to understand why people wish it were.

    By Olivia Harrison
    July 17, 2025

The most painful part of being a pet owner is knowing that their beloved furball’s life will probably end before their own. This knowledge can lead people down extreme paths, all in the name of keeping their pets happy and healthy for as long as possible. But even if a pet owner has spent an exorbitant amount of money on CBD products for an allergy-prone rabbit or hired a pet psychic to get to the bottom of a cat’s anxiety, most people probably wouldn’t believe anyone who promised to make their dog immortal. Probably not, but that’s what Sarma Melngailis says happened to her.

The new docuseries Bad Vegan: Fame. Fraud. Fugitives. tells the story of Melngailis and the rise and fall of her raw food restaurant, NYC’s Pure Food and Wine. A big part of the narrative is the relationship Melngailis had with Anthony Strangis, a man she met online who told her that he could, among other things, make her precious pup, Leon, immortal.

In the series, Melngailis recounts that when she first met Strangis, he quickly recognized how special Leon was to her and realized he could use this attachment to his advantage. Melngailis says that this meant that Strangis gradually convinced her that he was not, in fact, a human, but rather existed in an eternal, ethereal realm that could eventually become their shared “happily ever after,” and that Leon could come, too.

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According to Melngailis’ journal entries from that time, Strangis didn’t just promise immortality to Leon, he also promised her a stake in the power, influence and wealth he had gained as a result of passing all the tests he took to become a higher being. All Melngailis needed to do in order to share in the bounty was wire him money to prove her loyalty both to him and the others — “the family” — who could turn Leon immortal.

The kind of intense, psychologically damaging relationship that Melngailis and Strangis had can lead people to believe things that sound, frankly, unbelievable. According to Melngailis, this means that she believed her life — and Leon’s — would be in danger if she didn’t send Strangis money. If Melngailis didn’t prove herself to Strangis, she stood to lose everything. If she did? She would ascend to what Strangis promised was her fated role as queen, where she’d be accompanied by her beloved dog, forever by her side. Although all this might sound like the most transparent lie in the world to many of us (no matter how much we want our pets to live for decades and decades), in the words of Seinfeld’s George Costanza, “It’s not a lie if you believe it.” 

All About Bad Vegan: Fame. Fraud. Fugitives.

  • Explainer
    Here’s the Real Meaning Behind the Meat Suit in ‘Bad Vegan’
    No, it doesn’t have anything to do with Lady Gaga.
    By Olivia Harrison
    May 13, 2024
  • Explainer
    The people who worked and ate at Pure Food and Wine remember what it was like.
    By Alicia Kennedy
    March 5, 2024
  • Opinion
    Her public image is the kind people love to hate, but I know that’s not who she really is.
    By Allen Salkin
    March 21, 2022
  • Status Update
    The former restaurant staff members in Bad Vegan open up about where they are now and how they got there.
    By Jamie Beckman
    March 18, 2022
  • Living
    The docuseries also contains a lesson in manipulation, control and the way reality can lose all meaning.
    By Amanda Richards
    March 17, 2022
  • Guide
    Musicians, actors... even a former president! Here are the famous people who loved the Bad Vegan restaurant.
    By Marisa Roffman
    March 17, 2022
  • Status Update
    Sarma Melngailis tells Tudum what her rescue pitbull is up to these days.
    By Diedre Johnson
    March 16, 2022
  • Trailer
    How a Domino’s pizza sent a vegan to jail.
    By Phillipe Thao
    Feb. 15, 2022

Shop Bad Vegan: Fame. Fraud. Fugitives.

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