[man 1] I was at a friend's house. He told me a guy by the name of Forrest Fenn hid some treasure worth, what, at the time, everybody was saying one to five million dollars. I would love to be a millionaire one day.
We're rednecks.
Hey.
But not stupid rednecks.
Yeah.
[dramatic music plays]
[woman 1] What if we told you there was a treasure chest somewhere in the mountains north of Santa Fe?
[man 2] Find the treasure chest, and it's yours. It's life-changing money. You have a map, and you get to solve it. You get to find it. Who wouldn't want to be Indiana Jones?
[woman 2] Forrest Fenn hides the treasure…
[woman 3] …more than ten years ago. And nobody's found it in all these years.
[man 3] In order to find it, you'll need to solve clues hidden in a poem. People went nuts.
[man 4] People started posting their solutions to the puzzle. Something to do with latitude and longitude.
[man 1] We used the cipher to decrypt the poem. We're coming, Mr. Fenn. We're coming. Yeehaw! We had it all lined up.
[man 4] This treasure hunt became this massive phenomenon. Forrest became kind of a godlike figure in the treasure community. And that's a lot of power to have. He lived in my head rent-free for 24 hours of the day.
[man 4] Over 300,000 people took part in it.
[horns honking]
[man 4] People spent years of their lives.
Two years.
Ten years.
We're not gonna stop.
[man 5] Whooee! It did turn into madness.
[man 4] The treasure hunters would do anything to get to the finish line. One of the treasure hunters decided to start stalking my daughter. At this point, four people have died.
[dramatic music continues] Your granddaughter's being stalked. People are breaking into your home. People started asking, "Forrest, why don't you call off the hunt?" Now that it was a matter of life and death. Do not call this off. **** happens. If somebody drowns in the swimming pool, sh-should we drain the pool? Or should we teach people to swim?
[laughs]
[dramatic music continues]
[bear roars] Ugh. I know that someone has rehidden the treasure. What the ****?
[dramatic music continues]
[music fades]