Everything changed on Nov. 6, 1983. That’s the day Will Byers (Noah Schnapp) went missing in Hawkins, Indiana. 

As his friends and family searched for answers, they stumbled upon a peculiar girl with psionic abilities known only as Eleven (Millie Bobby Brown). Together, our heroes discovered that beneath the surface of their seemingly normal town lurked an extraordinary supernatural mystery, along with top-secret government experiments and a dangerous gateway that connects their world to a powerful yet sinister realm they come to refer to as the Upside Down. 

Will’s disappearance kicked off an unforgettable adventure — one that has united fans all around the world. Fellow nerds now celebrate Nov. 6 as Stranger Things Day, a special day to share their collective love for the cultural phenomenon that is Stranger Things.  

Mark the occasion this year by attending a special live transmission from the world premiere, snagging new must-have merch, and more. Keep scrolling to learn more about how to commemorate the big day.

The Stranger Things 5 Premiere Transmission

Fans were invited to join the ultimate Stranger Things 5 premiere virtual watch party. Live from the red carpet, it was our greatest adventure yet — a live stream packed with cast interviews, surprise appearances, the first five minutes of Season 5, and more. You can check out the details here. 

It wouldn’t be Stranger Things Day if we didn’t have a little BTS for you, now would it?

A peek inside Stranger Things: Escape the Dark at Netflix House

Uncover what lurks in the shadows. After a catastrophic earthquake tears Hawkins apart, three people are missing, and it’s up to you to find them. Step into the world of Stranger Things on a high-stakes rescue mission – but hurry, the darkness is closing in. Stranger Things: Escape the Dark opens Dec. 11 at Netflix House Dallas.

Make Hawkins your School on Instagram

Today Instagram launched a new student-only space to help college students connect with fellow classmates. College and university students in the US can now add their school to their profile as a banner. To align with Stranger Things Day and the launch of Stranger Things 5, we’re giving students the option to change their school banner to Hawkins 87 to show off their fandom on their Instagram profile. The banner is only viewable to other college and university-aged students in the U.S.

Fortnite Announces Stranger Things Blitz Map 

In celebration of its fifth and final season, Stranger Things is returning to Fortnite. On Nov. 24  players can look forward to new outfits and accessories, an Upside Down-inspired Blitz map, and new cosmetic items. 

Nike launches Stranger Things Sneakers Straight from the Upside Down

Nike is turning the sneaker world upside down for Stranger Things Day. The shoe giant is set to officially launch a limited-edition Dunk Low – at 7AM PT on Nike's SNKRS App – inspired by the series. The Nike x Stranger Things Dunk ($155) features worn, cracked and stained leather – as if stuck in the Upside Down since 1987 – where we join the final season. Nike's famous swoosh logo is mysteriously upside down on the sneaker, housed in a weathered shoe box with a handful of collectors items to discover. To complete the look, Nike will also release a crewneck sweatshirt with "Friends Don't Lie" and "All Strangers Welcomed" across the chest.

GAP reveals Stranger Things Collection  

Gap celebrates the launch of the fifth and final season with an all-new Gap x Stranger Things capsule, the perfect gift for members of the series’ fandom this holiday season. The collection includes 21 styles that showcase Gap’s iconic essentials reimagined with the series’ 80s heritage and fashion novelty, including various hoodies, denim and tees that feature favorite characters and nod to the Stranger Things universe. The collection launches today online and at Gap’s Times Square store. 

Funko Pop! yourself at Broadway’s Stranger Things: The First Shadow  

Funko Pop! Yourself will be available for guests at the award-winning Broadway play Stranger Things: The First Shadow, starting on Nov. 6 and running throughout the weekend. The immersive experience, set in the lobby of the Marquis Theatre in New York, includes a Funko Pop! Box photo opportunity along with a Pop! Yourself kiosk where guests can create custom Pop! figures with the new Stranger Things 5 accessories.

Pull&Bear Releases Retro Collection  

With a distinctly retro and sporty vibe, this Pull&Bear collection reimagines the style of Hawkins High School, featuring pieces that capture the essence of American collegiate fashion and the energy of the ’80s. The line features a palette of greens and blues and offers a wide range of pieces, including varsity jackets, graphic sweatshirts, long-sleeve striped T-shirts, knit vests, and straight-leg denim with varsity details, as well as raglan-sleeve T-shirts, sports trousers, and accessories inspired by classic universities.

Casio Drops Two New Watches 

Casio is marking the final season of Stranger Things with the release of two exclusive watch models: the DW-5600STT and AQ-800EST. These timepieces feature elements from the Upside Down and iconic designs from the Stranger Things universe. The DW-5600STT is distinguished by its unique inverted A in the LED backlight, which glows in the show’s signature red. Meanwhile, the AQ-800EST stands out with its metallic finish and use of the Stranger Things font. Both models are presented in specially themed packaging, making them perfect gifts for fans. Pre-orders and sales begin Dec.1 online and at select retailers.

Hasbro Unveils Two New TRANSFORMERS Figures

The epic worlds of Stranger Things and TRANSFORMERS robots collide with the TRANSFORMERS x Stranger Things. Inspired by the fifth and final season of the series, the Freakwency figure converts from 6-inch (15 cm) robot mode to WSQK van mode in 16 steps. The 8-Trax figure converts between 8-track tape and hawk mode in 8 steps, and fits inside Freakwency's chest in 8-track mode. There's even a chicken accessory that converts to a blaster in 6 steps. These collectibles will make a great gift for fans of either TRANSFORMERS or Stranger Things this holiday season. 

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