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Snag the SUPERDUPER Vintage Edition Luffy Hat, the Ultimate ONE PIECE Treasure
Don’t miss the boat on your chance to traverse the East Blue in style.
Aug. 10, 2024
One Piece Vintage Edition Luffy Straw Hat Dropping from SUPERDUPER - Netflix Tudum
In your journey to become Pirate King, the one piece of ONE PIECE treasure you need above all else is the iconic accessory that gives the Straw Hats their name.
Netflix and global brand SUPERDUPER are collaborating, which gives you another chance to get your hands (or heads) on the crown jewel to any ONE PIECE fan’s haul — in plenty of time to join our hero Luffy (Iñaki Godoy) for Season 2 of the adventure series.
To mark ONE PIECE Day on Aug. 10, Netflix and SUPERDUPER are launching the Vintage Edition Luffy Hat, the second of three super-exclusive, super-limited drops in 2024, which are sure to sell out.
“Bringing Luffy’s hat to life has been a dream come true,” Matteo Gioli, SUPERDUPER’s creative director, told Netflix in a statement. “Our goal was to create something that fans would cherish, a piece that embodies the spirit of ONE PIECE. We’re incredibly proud of the result and can’t wait to share it with the world.”
Here’s what you need to know about the real-deal Vintage Edition Luffy Straw Hat, which stands above a sea of pretenders.
What makes the Netflix x SUPERDUPER Vintage Edition Luffy Hat special?
This is the closest you’ll get to being gifted a straw hat straight from Shanks (Peter Gadiot) himself. In the Vintage Edition Luffy Straw Hat, the rich lore of ONE PIECE is woven into every detail. The hat is crafted from deadstock natural wheat straw known as “navarretta,” straight from SUPERDUPER’s creative studio in Florence, Italy.
The red band that wraps around the Luffy hat is deliberately distressed, giving it the appearance of having weathered a salty adventure or two. The chin strap is designed to lie flat, ensuring comfort while wearing. Inside, the hat is lined with a cotton-toned grosgrain sweatband, adding a touch of refined luxury.
How are ONE PIECE Vintage Edition Luffy Hats made?
Each hat is made to order, ensuring that yours is unique. The production journey takes place in SUPERDUPER’s creative studio and workshop at Manifattura Tabacchi in Florence. There, an artisan takes approximately three to four weeks to handcraft each piece. Check out the gallery below to get a closer look at the details.
How do I preorder my Vintage Edition Luffy Hat?
Celebrate ONE PIECE Day by preordering the Vintage Edition Luffy Hat now. It’s the second of three drops in the Netflix x SUPERDUPER ONE PIECE collaboration. The first drop in this exclusive series, the Collector’s Edition Luffy Hat, launched on May 5 to mark Luffy’s birthday, and it will only be in production for a little while longer. Keep your eyes on the horizon for one final drop, coming later in 2024 on the SUPERDUPER website.
Don't miss out on your chance to preorder your straw hat before it sails away forever!
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