On a day where two teams compete for the coveted Lombardi trophy, Super Bowl viewers will all be left wondering one thing: Is that Will Ferrell in… Bridgerton?

Well, sort of. Sadly, Ferrell won’t be joining the high-stakes romance-fiction series, but he is the star of a new Netflix campaign which will be on full display during Super Bowl LVII. In partnership with General Motors, Netflix is pledging to increase the visibility of electric vehicles in films and television. But — not where it doesn’t make sense. 

In a series of spoof teasers rolling out ahead of the big game, Ferrell can be seen driving in (or in some cases walking near) massive electric cars that are oddly and/or anachronistically placed in shows like Bridgerton, Stranger Things and Squid Game. The point Ferrell is making is this: While electric cars might not belong in every Netflix show, they will appear in select titles (think: Queer Eye and Love is Blind). 

Will Ferrell and GM AdA new Will Ferrell Super Bowl ad brings electric vehicles into the Netflix world.

Netflix is joining GM’s 2021 “Everybody In” campaign, which seeks to establish an all-electric future for the company. Alongside this new on-camera initiative, Netflix continues to advance its behind-the-camera sustainability, by pledging to enable more sustainable productions.

“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” said Netflix chief marketing officer Marian Lee. “From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.”

You can check out two more teasers to see Ferrell bringing electric vehicles to Squid Game and Army of the Dead, before the full spot launches on Feb. 8 and during the Super Bowl on Feb. 12. You can also read more about Netflix Sustainability right here.