Real estate developer Hilary Musser is proudly “self-made” and known for her no-nonsense attitude and enviable social circle. “Although I have a crazy gorgeous closet and fashion is my passion, I am not frivolous,” she tells Tudum. “I work 18 hours a day. Nothing is handed to me.” Hilary lives in a $40 million mansion in West Palm Beach, and she’s building an 18,000-square-foot waterfront home to sell. She’s happily married to her fifth husband but, Hilary says, “No man defines who I am.” As for her relationships with the other women, Hilary is closest to Taja, a longtime friend from New York, despite their different approaches to confrontation. “In the end, we have each other’s backs.”

Rosalyn Yellin lives up to her name — she’s not afraid to yell when she needs to stand up for herself. When this former dance fitness instructor isn’t enjoying the dance floor, she’s a passionate philanthropist, dedicating her time to many causes, including veterans’ issues. After raising her five children, Rosalyn and her husband fulfilled their lifelong dream of moving to Palm Beach, where she’s more than made her mark. “My most important role in Palm Beach society is serving as a connector and advocate for philanthropy,” she tells Tudum. That’s why she takes Ro-mina under wing, helping the newbie and fellow Philadelphia native find her way. “I desperately want to help her, but she does everything she can to not help herself,” Rosalyn says. Thankfully, Rosalyn has her own mentor, Gale Brophy, who has been in the Palm Beach social scene for decades and is ready to pass the baton as “Queen of Palm Beach.”

An innovator in the hospitality industry, Taja Abitbol has pioneered wellness techniques in the luxury hotel and spa space. She moved from New York City six years ago, but Palm Beach has always been part of her life. Taja spent her childhood winters with her grandparents at the country clubs inside the “members-only world that defines so much of the culture.” Now the entrepreneur is expanding her longevity empire while balancing the expectations and complexities of the social landscape. “Your outfit, your manners, your wellness routine, your connections — presentation is a way of life here,” she says. Known for her celebrity connections, several of Taja’s friends make appearances this season, such as Real Housewives of New Jersey star Teresa Giudice.

The youngest of the cast, Ro-mina Ustayev isn’t interested in bending to the unspoken rules of Palm Beach society (despite what her mentor Rosayln thinks). “People say it’s very hard to make friends here, because the old money people don’t like the new money people,” she tells Tudum. “But there are a lot of people faking it and acting like they are superrich when in reality they aren’t.” Ro-mina made her fortune investing in a successful business venture with her brother; now she’s an aspiring singer and fashion designer. She’s closest to Maria, as they both share big dreams and don’t care what others think of them. “You definitely need tough skin to make it in this town,” she says. Time will tell if Ro-mina’s social ambition will clash with her adage to always to be herself. “I stop at nothing to get what I want, and I never take no for an answer.”

A former tech entrepreneur, Maria Cozamanis has become one of the most popular DJs in Palm Beach. “Tumbles is my alter ego who re-emerged back into Palm Beach society like a glam tornado with a great playlist,” she tells Tudum. “Old money, new money, mystery money — everybody put their bets on me.” Being the life of the party has given Maria access to the most exclusive rooms in Palm Beach, but now she wants to get on the guest lists without her alter ego. As fellow newbies, Ro-mina and Maria work together to enter the world of long-held tradition with big energy and even bigger emotions — while acknowledging the hypocrisies of their fellow pearl-clutching socialites. “Everyone here is bending etiquette like it’s Pilates,” Maria says. “They just cosplay tradition in a $6,000 couture outfit and pretend it’s part of their personality.”