What happens when you put a group of creators and personalities under one roof with a million dollars at stake, strip them of their creature comforts, throw them into unpredictable challenges, and deduct money from their prize fund every time they fail a task or purchase amenities?

That’s precisely what Inside does. Created by the UK-based content collective the Sidemen, Inside blends reality television chaos with the raw unpredictability of internet culture. It’s equal parts chaotic competition, psychological pressure cooker, and social strategizing.

Following a hit first season on YouTube in 2024 and a second season that premiered on Netflix in March 2025, Inside is coming to the States with Inside: USA, featuring a brand-new cast. 

Whether you’re a well-read fan of the franchise or you’re just now learning about it, scroll on for everything you need to know about Inside: USA.

How does Inside: USA work?

Inside: USA is a high-stakes reality show that spans one week and features 12 of the internet’s biggest stars living together and battling it out for the chance to win up to $1 million. But there’s a catch — they enter the house with nothing, and everything inside (from a hot shower to a snack) comes at a cost from The Store. Through ruthless challenges, secret missions, and shocking eliminations, only one Insider will outlast the rest. And whatever’s left of the $1 million prize fund? It’s theirs to keep.

What is The Store on Inside: USA?

Everything comes with a price tag when you’re inside, and The Store is where the Insiders test their self-control. A coffee goes for $500, a pillow for $2,000, and revealing an explosive secret could cost $5,000. Insiders must decide whether to spend thousands to make life easier or hold their nerve to protect the prize fund.

Who is in the cast of Inside: USA?

• Breana “Bre” Tiesi (Real estate agent, model, and Selling Sunset star)
• Sketch (Streamer and YouTuber)
• Jay Cinco (Social media personality)
• Sydney Thomas (Content creator and model)
• Mark Estes (Social media star)
• Fannita Leggett (Social media star)
• Aisha Mian (Influencer)
• Zach Justice (Actor and podcaster)
• Max Fosh (YouTuber)
• Ekin-Su (Realty TV star)
• Alissa Violet (Actor)
• Dwight Howard (Former NBA player)

Check here for more Insiders to be revealed daily, starting Monday, Sept. 8 to Saturday, Sept. 13.

Who are the Sidemen from Inside?

• Ethan “Behzinga” Payne
• Harry “W2S” Lewis
• Joshua “Zerkaa” Bradley
• Olajide “KSI” Olatunji
• Simon “Miniminter” Minter
• Tobi “TBJZL” Brown
• Vikram “Vikkstar123” Barn

Who are the hosts of Inside: USA?

Inside: USA is hosted by streamer and YouTuber Valkyrae and content creator and streamer Fanum.

How can I watch previous seasons of Inside? 

You can stream Inside Season 1 and 2 here on Netflix. 

When is Inside: USA available on Netflix?

The first four episodes of Inside: USA hit Netflix Sept. 21, followed by the next three episodes on Sept. 24, and the final two episodes on Sept. 28.

Check back with Tudum for future updates.