Press Kit


With more than 12 million members, Netflix, Inc. (Nasdaq: NFLX) is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. Netflix has been named the number one retail Web site for customer satisfaction in nine out of ten surveys since 2005 by ForeSee Results. In the fall of 2005, Fast Company named Netflix the winner of its annual Customers First Award. In January 2007, Netflix was named the Retail Innovator of the Year by the National Retail Federation. In December 2007, Netflix was ranked the number one online retailer by Nielsen Online. In December 2008, TIME magazine named the Netflix Player by Roku one of the top 10 gadgets of the year.
Netflix has revolutionized the way people rent movies - by bringing the movies directly to them. With today's busy lifestyles and consumers demanding more value and control, it's no wonder that Netflix has become the preferred online provider of the home entertainment experience.


- Sign up and create your Queue (movie list).
- We rush you movies from your Queue.
- Watch movies when you want. No due dates, no late fees.
- Return viewed movies to get new ones from your list.
- Instantly watch online on your PC or Mac.
- Instantly watch right on your TV via a Netflix ready device.
- Choose from a growing library of movies & TV episodes.

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Queue:
The list of TV shows & movies that members select to receive on DVD.
instant Queue
The list of TV shows & movies that members can watch instantly on their computer or TV via a Netflix ready device.
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Browse:
Members use the browse feature to search for movies by genre, new releases, top 100 or critics' picks. |
Suggestions:
Movies recommended to members based on previous ratings they made and the ratings of others who have similar tastes in movies. |
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Ratings:
Netflix has more than 3 billion movie ratings from members. The average member has rated about 200 movies. |
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Watching Patterns & Rental Habits:
48 percent of Netflix members instantly watched more than 15 minutes of a TV episode or movie in the fourth quarter of 2009, an increase from 41 percent in the third quarter and more than double the number of members who did the same a year earlier. Netflix members say they rent twice as many movies per month than they did prior to joining the service. Netflix members add 2 million movies to their Queues every day. |
Recommendations:
Approximately 60% of Netflix members select their movies based on movie recommendations tailored to their individual tastes. |
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Customer Satisfaction:
More than 90% of Netflix members say they are so satisfied with the Netflix service that they recommend the service to family and friends. |
Environment:
If Netflix members drove to and from a rental store, they would consume 800,000 gallons of gasoline and release more than 2.2 million tons of carbon dioxide emissions annually. |
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Volume:
If you stacked every movie Netflix ships (on average, 2 million DVDs a day) in a single pile, the stack would be taller than Mt. Everest within a week. |

With more than 12 million members, Netflix, Inc. (Nasdaq: NFLX) is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are never any due dates or late fees.
Members can select from a growing library of titles that can be watched instantly and a vast array of titles on DVD. Among the large and expanding base of devices that can stream movies and TV episodes from Netflix right to members’ TVs are Microsoft’s Xbox 360 and Sony’s PS3 game consoles and, this spring, Nintendo’s Wii console; Blu-ray disc players from Samsung, LG and Insignia; Internet TVs from LG, Sony and VIZIO; the Roku digital video player and TiVo digital video recorders.
100 Winchester Circle, Los Gatos, CA 95032, (408) 540-3700, www.netflix.com
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Senior Management Team:
Reed Hastings, Founder & Chief Executive OfficerNeil Hunt, Chief Product Officer Leslie Kilgore, Chief Marketing Officer Barry McCarthy, Chief Financial Officer Patty McCord, Chief Talent Officer Andrew Rendich, Chief Service and DVD Operations Officer Ted Sarandos, Chief Content Officer |
Board of Directors:
Richard Barton, Zillow, Inc.A. George "Skip" Battle, Ask Jeeves, Inc., retired Charles Giancarlo, Cisco Systems Timothy Haley, Redpoint Ventures Reed Hastings, Netflix Jay Hoag, Technology Crossover Ventures Michael Schuh, Foundation Capital Greg Stanger, Technology Crossover Ventures |
More than 2500 at corporate headquarters and shipping centers.
12.3 million at the end of 2009
Netflix operates more than 50 distribution centers located throughout the United States.
More than 97% of Netflix members live within one-day delivery postal zones.
On an average day, Netflix ships 2.2 million DVDs.
7 DVDs out at-a-time for $41.99
6 DVDs out at-a-time for $35.99
5 DVDs out at-a-time for $29.99
4 DVDs out at-a-time for $23.99
3 DVDs out at-a-time for $16.99
2 DVDs out at-a-time for $13.99
1 DVD out at-a-time for $8.99
Netflix Limited Plans










