Fact Sheet

Company Profile:
Netflix (Nasdaq: NFLX) is the world's largest online movie rental service, providing more than subscribers access to more than DVD titles.
Service Profile:
Members have the choice of nine subscription plans, starting at 9.99 per month for unlimited rentals with one DVD out at a time. With the most popular plan, at $17.99 a month, Netflix subscribers can rent as many DVDs as they want, with three movies out at a time. There are no due dates and no late fees. DVDs are delivered directly to the member's address by first-class mail - with a postage-paid return envelope - from shipping centers throughout the United States.
Corporate Headquarters:
100 Winchester Circle, Los Gatos, CA 95032, (408) 540-3700
Senior Management Team:
Reed Hastings, Founder & Chief Executive Officer
Bill Henderson, Chief Operations Officer
Neil Hunt, Chief Product Officer
Leslie Kilgore, Chief Marketing Officer
Barry McCarthy, Chief Financial Officer
Patty McCord, Chief Talent Officer
Ted Sarandos, Chief Content Officer 		Board of Directors:
Reed Hastings, Netflix
Richard N. Barton, entrepreneur & investor
A. George "Skip" Battle, Ask Jeeves
Tim Haley, Redpoint Ventures
Jay Hoag, Technology Crossover Ventures
Mike Schuh, Foundation Capital
Greg Stanger, Technology Crossover Ventures


Entertainment Choices
More than titles spanning more than 200 genres including, Action & Adventure, Anime, Children & Family, Classics, Comedy, Documentary, Drama, Foreign, Gay & Lesbian, Horror, Independent, Music & Concert, Romance, Sci-Fi & Fantasy, Special Interest, Sports, Television, and Thrillers.
Employees:
More than 1200 at corporate headquarters and shipping centers.
Subscribers:
More than . Since launching its subscription service in 1999, Netflix reached one million subscribers faster than industry giant AOL.
Shipping Centers:
  • Netflix operates 37 shipping centers located throughout the United States.
  • Netflix reaches nearly 92 percent of subscribers with generally one-day delivery.
  • On average, Netflix ships one million DVDs each day.

Pricing Levels:
8 at-a-time (Unlimited) - just $47.99 a month
7 at-a-time (Unlimited) - just $41.99 a month
6 at-a-time (Unlimited) - just $35.99 a month
5 at-a-time (Unlimited) - just $29.99 a month
4 at-a-time (Unlimited) - just $23.99 a month
3 at-a-time (Unlimited) - just $17.99 a month
2 at-a-time (Unlimited) - just $14.99 a month
2 at-a-time (4 a month) - just $11.99 a month
1 at-a-time (Unlimited) - just $9.99 a month
Movie Recommendations:
Netflix members who rate movies will receive unique and personal movie recommendations every time they visit the Netflix website. These personalized recommendations are based on a member's individual likes and dislikes (determined by their movie ratings and rental history). The recommendations allow members to discover great new films they may not have otherwise considered watching.
Most Popular Website:
Netflix is the #1 rated website for customer satisfaction for two consecutive years, according to ForeSee Results surveys in the spring of 2005 and January 2006. In the fall of 2005, Fast Company magazine named Netflix the winner of its annual Customers First Award.
Netflix Facts:
  • Netflix has more than titles and more than 42 million DVDs total. A typical neighborhood video store generally has less than 3,000 titles, with multiple copies available only for a fraction of these titles.
  • Netflix has more than 1 billion movie ratings from customers. The average subscriber has rated more than 200 movies.
  • Netflix's members rent more than 85 percent of all titles in the Netflix library each quarter.
  • Netflix distributes more than 1 million DVDs a day.
  • On any given day, about 35,000 of the titles available at Netflix are in distribution.
  • Netflix members select approximately 60 percent of their movies based on movie recommendations tailored to their individual tastes.
  • Ninety-five percent of Netflix members say they are so satisfied with Netflix that they recommend the service to family and friends.
Fun Facts:
  • Netflix members say they rent twice as many movies per month than they did prior to joining the service.
  • Netflix members and visitors watch more than 90,000 movie trailers per day on the Netflix website.
  • If Netflix members, instead of receiving movies by mail, drove two miles each way to a rental store, they would consume 500,000 gallons of gasoline per day and release 6,000 tons of carbon dioxide emissions daily or more than 1.5 million tons annually.
  • Netflix ships about 11,000 tons of DVDs each year. If placed side by side, the discs would form a line about 20,500 miles long, which is the circumference of the world at 34.1 degrees north -- the latitude of Hollywood, CA.
  • If you stacked every DVD we ship in a single pile, the stack would grow by 3,000 feet each day and would be taller than Mt. Everest within ten days.
  • New Netflix members say they are immediately more satisfied with their home-entertainment experience than they were prior to joining Netflix. Their high level of satisfaction tends to increase the longer they remain with Netflix.
Source: Netflix