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PERSONALIZED MOVIE RECOMMENDOR PROVIDES NETFLIX VISITORS WITH HIGHLY ACCURATE FILM RECOMMENDATIONS BASED ON THEIR INDIVIDUAL MOVIE TASTE HISTORY "Movies For Two" Service From Cinematch™ Can Even Combine Ratings To Recommend The Perfect Movie For More Than One Viewer LOS GATOS, CA (January 25, 2000) – NetFlix launched its new Cinematch™ program today, a service that offers visitors movie recommendations tailored to their individual taste. Complementing the online DVD rental store's Marquee* program, Cinematch helps visitors find the movies they will love. In addition to these personalized film recommendations for individuals, NetFlix has engineered the "Movies for Two" feature that enables Cinematch to combine the film ratings of two different visitors and offer a selection of films both viewers will enjoy. Guaranteeing personal privacy, NetFlix's Cinematch creates a personal movie taste profile based on a visitor's ratings of a selection of previously seen films. Then, Cinematch guides visitors through the site's expansive selection of more than 5,200 DVD titles (nearly every DVD in print) - from blockbuster hits to obscure film gems - recommending titles and content specific to that visitor. "Our leisure time is precious. With Cinematch, you won't waste an evening with a bad movie choice," said Reed Hastings, NetFlix CEO. "Cinematch delivers personal recommendations based on your own movie taste history. If you come to NetFlix to find a movie to watch, you can be confident that you'll love your selection." "Based on our research, systems like Cinematch from NetFlix specifically address an important consumer need," said industry analyst Bob Alexander of Alexander & Associates. "The statistics of these systems are impressive, but what is compelling is the individual's reaction to the quality of recommendations. The Cinematch program should bring substantial benefits to its customers." More About Cinematch "Cinematch underscores NetFlix's position as the Internet store that truly understands personalization," continued Hastings. "This program offers consumers the most developed personalization capabilities available. Rather than recommendations based on similars, Cinematch provides incredibly accurate, personalized movie recommendations that are based upon an individual's own tastes. The addition of "Movies for Two" takes this concept one step further, while also settling an age old debate between friends, couples and families alike: 'What movie will we all enjoy watching - together?'" In addition, NetFlix displays Cinematch predictions throughout the store. Visitors may improve the quality of Cinematch's recommendations by rating movies from any point on the site that features the five-star symbol. All ratings information provided by consumers is completely confidential and will not be shared with other visitors or other companies. NetFlix, the world's largest online DVD rental store, offers every DVD title published for rental. The NetFlix online rental store, located at www.netflix.com, provides reviews, articles and recommendations to make finding movies simple and convenient. NetFlix has promotional partnerships with Sony, Panasonic, Toshiba, RCA/Thomson, Philips, Musicland Group, and others. NetFlix, which rents more than 100,000 DVD movies per week, is headquartered in Los Gatos, California. * Editors Note: Providing access to NetFlix's huge selection of virtually every DVD published, Marquee is a unique subscription service that allows customers to keep a revolving library of DVD movies at their homes at all times, while eliminating due dates and late fees. CONTACT: BENDER/HELPER IMPACT, 310/473-4147
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